The purpose of our diverse projects is to share information about the history and present of our brand with a wider audience, as well as to engage young people in sports, music, art, and other activities.
July 2024, the "Drive Show Baku" event held at the "Test and Training" center in Baku left unforgettable impressions on car enthusiasts. Filled with professional drift shows, "time attack" races, and displays of tuned vehicles, we – as the official distributor of CASIO – proudly participated with the EDIFICE brand and set up our own booth.
At the EDIFICE booth, visitors experienced the brand's speed, precision, and technological advantages firsthand. With interactive zones, product showcases, and prize-winning contests, our booth became one of the most visited spots at the festival.
The highlight of the event was the adrenaline-filled drift shows and "time attack" races performed by professional drivers. The winner of the race, Amin Safiguliyev, completed the designated track in just 45 seconds. During the tuning segment, the best-looking car was selected and awarded. This event made a significant contribution to the development of motorsports and brought together local enthusiasts.
As EDIFICE, we place great importance on participating in such events that unite technology and speed, providing a platform to connect directly with younger generations. Our participation in "Drive Show Baku" was an excellent opportunity to once again demonstrate the energetic and resilient spirit of our brand.
We look forward to taking part in more such events and connecting with tech lovers in the future.
On December 18, 2023, the Embassy of Japan in Azerbaijan hosted the "Japanese Culture and Budo Festival" at the Baku Sports Palace, attracting over 4,000 attendees.
The nearly five-hour event featured various organizations, including sports federations, educational institutions, and Japanese companies, showcasing Japan's rich cultural heritage and martial arts. Highlights included traditional tea ceremonies, calligraphy, kimono displays, ikebana, origami, and cosplay performances. Attendees also enjoyed demonstrations of Japanese martial arts such as karate, judo, aikido, and kendo. The festival concluded with performances of Japanese songs and dances.
The event was attended by foreign diplomats, the Japanese Ambassador to Azerbaijan, and staff from the Japanese Embassy.
25-26 November 2023, the Azerbaijan STRONGMAN Federation organized another competition in strength sports at the Park Inn Hotel. About 400 spectators and athletes participated in the event. Our professional athletes demonstrated their skills in various disciplines. Among them were:
Chairman of the Strength Federation: Bakhtiyar Guliyev
Vice President of Strongman: Namik Jafarov
Our ambassadors, Prime Minister Ramil and Revshen Khalilov
Azerbaijan Streetlifting Champion: Sahib Baghirov
Our PR manager, Mr. Bahlul, presented our products. G-SHOCK watches attracted great interest. At the G-SHOCK Fan Zone, new models and models dedicated to the 40th anniversary were showcased.
The winners were awarded the latest G-SHOCK watches!
Where there’s speed, there’s EDIFICE!
On June 18, 2023, an amazing race for car enthusiasts was held at the “Test and Training” center in Baku! 😍
The tournament, organized by Drive Show Baku, attracted great interest from amateurs. Participants competed against each other in drift shows and “time attack” races. The show featured tuned cars, rally vehicles, and motorcycles, creating a spectacular scene for the visitors.
The winner of the race was Amin Safiquliyev, who completed the designated track in 45 seconds.
On September 2nd at 7:00 PM, an award ceremony for Mr. Ramil was held at the G-SHOCK CASIO STORE in 28 Mall. About 150 spectators attended, including members of our G-SHOCK fan club. The event host congratulated Ramil PM on his victory at the Powerlifting World Championship, and on behalf of CASIO and MERIDIAN, presented the four-time gold medalist with a G-SHOCK GMW-B5000GD-9 watch.
Ramil PM expressed his gratitude to G-SHOCK CASIO for supporting athletes, shared his sports achievements, and spoke about how G-SHOCK watches have symbolized his victories throughout this time. He highly appreciated receiving such a special gift.
During the event, a competition was held where participants lifted weights for one minute. Winners were determined based on their total points and were awarded G-SHOCK watches.
On July 15, a beach volleyball tournament was held at the Aquatics Palace, jointly organized by the Azerbaijan Volleyball Federation (AFFA) and the Baku City Youth and Sports Department. Nearly 300 guests attended the tournament.
Our logos were placed in various areas of the zone. Participants and spectators were informed about promotions and received discount coupons.
On July 18, with the support of G-SHOCK and organized by the Azerbaijan Cube Association, the “Azerbaijan Nationals 2022” competition was held at the Youth House.
Participants were awarded certificates, and our colleague Mr. Pərviz spoke about the exclusive G-SHOCK Rubik’s Cube collaboration model GAE-2100RC-1A. This watch was gifted to Mr. Cavid Nəbizadə, who holds the Azerbaijan record for solving the 3x3 cube in 7.61 seconds.
Additionally, detailed information about promotions was shared with participants and guests, and discount coupons were distributed.
On July 22, the Azerbaijan Chess Federation (ACF) held the opening ceremony of a chess tournament dedicated to National Press Day for journalists. The event was attended by Minister of Youth and Sports Farid Gayibov, Executive Director of the Media Development Agency (MEDIA) Ahmad Ismayilov, and ACF’s First Vice President Faig Hasanov.
The final stage of the tournament took place on July 16, 2022. The winning team was Goalissimo, who received EDIFICE watches as their prize. The event host, well-known sports journalist Senan Sharifov, congratulated the participants and winners.
The award ceremony was held on July 25, 2022, where ACF’s First Vice President Faig Hasanov and our colleague Parviz Musayev delivered speeches.
On April 10, 2022, another Azerbaijan Strongmen Championship was held. The federation president, Bakhtiyar Guliyev, opened the event with heartfelt words and wished the athletes success, kicking off an exciting competition. In total, around 1,200 people participated. The competition lasted from 10:00 AM to 8:00 PM.
Professional athletes competed in various weight categories. Each athlete has numerous awards and a strong fan base.
G-SHOCK set up several advertising banners and a stand showcasing current bestseller models. Participants were given GWP gifts including power banks, pens, keychains, mugs, laptops, thermoses, and more. All guests received a one-time 10% discount coupon—300 coupons in total.
On September 18, 2021, the Azerbaijan Powerlifting Championship was held with the support of the Ministry of Youth and Sports and the National Olympic Committee.
Dedicated to servicemen who participated in the 44-day Patriotic War, as well as to martyrs and veterans, the championship, named "Iron Fist," brought together over 100 athletes competing in various weight categories.
Participants from Baku, Sumqayit, Nakhchivan, Ganja, Mingachevir, and other regions competed across three disciplines: powerlifting, bench press, and deadlift.
Winners were determined in different weight classes. Notably, Rovshan Khalilov excelled in deadlift (75 kg), Razim Huseynov in powerlifting (140 kg), and Ali Asgarov in bench press (90 kg), outperforming all rivals. The champions were awarded G-SHOCK watches as prizes.
On July 15, the Azerbaijan Volleyball Federation (AVF) and Baku City Youth and Sports Department jointly organized a city beach volleyball tournament. Held at the Water Sports Palace, the competition featured young girls under 18 competing for the championship. The tournament followed a round-robin format with 12 pairs participating.
In an exciting sports battle, the duo of Khanim Jalalova and Farida Ibrahimova took first place. The silver medals went to Irada Hasanazade and Ariadna Nechay, while Ada Su Karip and Ayla Gasimova claimed bronze. The winners also received various gifts from G-SHOCK.
The Azerbaijan Strongmen Federation organized the Azerbaijan Championship in the STRONGMEN sport discipline, held at the territory of the Baku Water Sports Palace. Within the championship, a national competition in the “strict curl” event was also held.
The championship consisted of three movements, where Rövşən Xəlilov (80 kg, also a G-SHOCK ambassador), Nicat Hüseynov (95 kg), Pərviz Hüseynov (110 kg), and Əli Əliyev (above 110 kg) became the Azerbaijan champions in their respective weight categories.
As usual, G-SHOCK gifts were presented to the participants at the end of the competition.
On August 11, 2024, we held an electrifying G-SHOCK Fan Event titled “OMUR KOMUR KIMI” at EGP Arena, featuring our G-SHOCK ambassador Mr. Paster. Over 3,500 fans gathered to celebrate the brand's energy, durability, and bold style.
In the fan zone, guests engaged directly with our team and explored the latest G-SHOCK models. Thanks to a dynamic and interactive approach, attendees both learned and had fun. Our dedicated team — Ms. Nura, Ms. Turana, Ms. Khayala, Ms. Fatima, Mr. Abbas, Mr. Farhad, and Mr. Ali — ensured every visitor felt the true G-SHOCK spirit.
During the event, Mr. Paster was gifted one of our iconic models. He signed G-SHOCK branded T-shirts and handed them out to fans, along with branded keychains and pens. The enthusiasm around the product displays was strong, as visitors were eager to get a close look at the latest collections.
Special gifts were distributed throughout the day, and everyone left with a memorable piece of G-SHOCK. “OMUR KOMUR KIMI” proved once again that G-SHOCK is more than just a watch — it’s a powerful lifestyle driven by resilience and rhythm.
Thank you to everyone who joined us and made this day unforgettable!
In December 2024, the "Bad Santa" event held in Baku became one of the city’s most dynamic and unconventional New Year parties. As the G-SHOCK brand, we proudly took part in this event, once again showcasing our energetic and unique spirit.
The night featured various entertaining programs for guests—dance shows, laser effects, free photo sessions, and exciting competitions that added a special flair to the party. At the G-SHOCK stand, visitors experienced the brand's durability and technological advantages firsthand. With interactive zones and product showcases, our stand became one of the event’s most visited spots.
“Bad Santa” was a perfect opportunity to reflect G-SHOCK’s bold, boundary-breaking personality. Participating in such events is key for us to connect with younger audiences and be present where technology and creativity meet.
We look forward to joining more events like this in the future and continuing to engage with tech and lifestyle enthusiasts!
We celebrated a frightfully fun HALLOWEEN with G-SHOCK! 👻🎃
This year’s Halloween night became yet another unforgettable memory for the G-SHOCK family. Our store at Nizami 87 transformed into a mysterious realm of darkness – with spooky decorations in every corner, special lighting, and a haunting soundtrack that completed the eerie vibe.
Throughout the event, guests participated in various interactive games, with exciting G-SHOCK prizes awarded to the winners. But that wasn’t all! Every visitor was treated to a complimentary professional Halloween makeover. Guests embraced their spooky sides and fully immersed themselves in the spirit of the night.
Attendees enjoyed a table full of sweets while soaking in the fun and surprise-filled atmosphere. With authentic moments, striking looks, and countless photo opportunities, the dynamic and unique spirit of G-SHOCK truly came to life once again.
Huge thanks to everyone who joined us and brought energy to the night! With G-SHOCK, life is a lifestyle – a little fear, a lot of fun, and always unstoppable durability!
On March 16–17, we participated in the "Novruz" exhibition, where the CASIO booth attracted great attention. Visitors to the exhibition were informed about the brand and received various gifts.
The event drew the interest of over 3,500 people. Many attendees who visited our booth also purchased new CASIO watches.
The exhibition featured accessories, handmade crafts, personal care products, traditional food, and sweets, and was attended by various public figures and media representatives.
On July 15, the first Azerbaijani Breaking championship called "Carpet Jam" was held at the National Gymnastics Arena. Additionally, the strongest competitors in Azerbaijan battled in the "All Styles" category of the K.O.T.B - King of the Beat nomination.
At the end, the winners were awarded various medals, certificates, and G-SHOCK watches — the perfect accessory to complete their style.
On June 8th, a spectacular event was held to celebrate G-SHOCK’s 40th anniversary! 💥 Along with members of the G-SHOCK FAN CLUB, well-known hip-hop artists such as RIO, TRINOTRUE, JAYKO, and others attended the event as guests.
Various activities took place during the event, and discount coupons were gifted to participants. Our colleague Bahlul Dadashov took the stage to share detailed information about G-SHOCK’s past and present.
Towards the end of the event, the UnderGame Rap Battle project rocked the country alongside us, captivating everyone interested in hip-hop culture! The traditional “underground” style battles were held in an acapella format, consisting of 3 rounds.
Who were the participants?
- Neocortex VS. YAP10
- Tibu VS. Aslixan
On May 15, 2022, the Embassy of Japan in Azerbaijan held the "Japanese Culture Festival" at the Landmark Business Center to celebrate the 30th anniversary of diplomatic relations between Azerbaijan and Japan. More than 4,000 people attended the event.
The festival featured a speech by the Japanese Ambassador, Junichi Wada.
Discount coupons, drinks and presentation of new models at the event. The guests were entertained by DJ. The mood of the event was set by the host, who arranged various quizzes, quiz, where every guest could take part.
There was a competition for the best costume, where all the guests were voting. The winner received a prize in the form of a watch!
At Elektra Events Hall, the beloved Turkish artist Teoman gave a special Valentine's Day concert in Azerbaijan, performing his most popular hit songs.
Guests attending the event received detailed information about G-SHOCK watches, followed by gift presentations and discount coupons.
Unforgettable Moments with G-SHOCK at the Baku State University Graduation Night!
On June 25, 2025, the Baku State University Graduation Night, held at the Baku National Gymnastics Arena, became a truly special and unforgettable event — both for the graduates and for us. As CASIO G-SHOCK, we proudly took part in this grand celebration attended by over 6,000 students, professors, and guests.
The official part of the event featured speeches from notable figures, including the Minister of Youth and Sports of the Republic of Azerbaijan, Farid Gayibov, and BSU Rector Elchin Babayev, who shared valuable advice and wished the graduates success on their future paths.
Following the formal segment, the entertainment program turned the arena into a true celebration. Famous performers — the beloved Azerbaijani pop star Ilhama Gasimova and the legendary People’s Artist Niyameddin Musayev — took the stage and brought incredible energy to the night with their performances. Live music, DJ sets, and exciting shows created unforgettable moments for the thousands gathered in the arena.
As one of the official sponsors, G-SHOCK was proudly represented throughout the venue — with logos, brand visuals, and our interactive booth featured prominently.
At our booth, we had engaging conversations with the graduates, introducing them to the toughness, advanced technology, and iconic designs of G-SHOCK. They had the opportunity to explore our watches up close and connect with the spirit of the brand. One of the most memorable highlights was presenting G-SHOCK watches as gifts to the top graduates of the year — transforming these watches into symbols of time, resilience, and an unforgettable keepsake for their future journeys.
Throughout the event, our main mission remained the same — to inspire young people to be stronger, more resilient, and goal-oriented. Because G-SHOCK represents the rhythm of life, energy, and the power to move forward no matter what.
We extend our heartfelt thanks to everyone who joined us on this beautiful day — the BSU family, the organizers, and everyone who made this celebration truly special. Supporting youth and the future is a great honor for us. We look forward to meeting again at future successes — with G-SHOCK by your side!
One of the most anticipated gaming and technology events of 2025, GAME SUMMIT Azerbaijan, was once again held with great excitement and enthusiasm. Bringing together the latest innovations in the gaming world, cutting-edge tech trends, and a variety of interactive zones, the event created unforgettable moments for all game lovers.
As the CASIO G-SHOCK brand, we were proud to be an active participant in this outstanding event. Over the course of the 3-day GAME SUMMIT, we set up our booth and engaged directly with gamers and visitors. We showcased G-SHOCK’s iconic and innovative models, highlighting the brand’s durability and advanced technology. Through friendly conversations, we answered questions and emphasized that G-SHOCK is more than just a watch — it's a lifestyle. Guests had the opportunity to explore our latest collections up close.
One of the most notable highlights of the event was our warm interaction with representatives of the Japanese Embassy. Ms. Gunel Yuzbashova invited our team members Ms. Fatima and Ms. Leyla to participate in the traditional Japanese tea ceremony, adding a meaningful cultural layer to the tech-focused day. Later, Ambassador Mr. Watanabe Katsuya and Second Secretary Mr. Tsuchiya Taiji visited our booth and took photos with our team — a moment we were honored to share.
The event also featured major developments in the gaming industry, new game launches, and tech showcases that captured everyone’s attention. Cosplayers brought their creativity to life with stunning costumes, and many of them showed great interest in our watches — taking photos, engaging with the team, and receiving information. Cosplay winners were awarded special G-SHOCK gift boxes, celebrating their talent and effort.
Our participation in GAME SUMMIT provided a valuable platform to connect directly with the youth and tech lovers, introduce the G-SHOCK spirit to a wider audience, and follow the latest trends in gaming.
We’re excited for future events like this — to continue representing G-SHOCK’s strength and energy, and to stay at the heart of the gaming world.
Special thanks to all who joined us at GAME SUMMIT 2025. See you again next year!
On February 21, 2025, we were honored to be invited by the Embassy of Japan in Azerbaijan to attend the Japanese Emperor’s Birthday Reception held at the Grand Ballroom of Fairmont Baku, Flame Towers. The prestigious event was attended by over 450 guests.
As representatives of the G-SHOCK brand, participating in this event was a great source of pride for us. Our booth showcasing the latest models attracted significant interest from attendees. Deputy Minister of Foreign Affairs of Azerbaijan, Mr. Elnur Mammadov, and the Japanese Ambassador to Azerbaijan, Mr. Watanabe Katsuya, showed special attention to our stand, exploring G-SHOCK’s newest innovations and sharing their positive impressions about the brand.
The event featured official speeches emphasizing the importance of diplomatic relations between the two countries, followed by special presentations celebrating Japan’s rich culture. Highlights included a demonstration of Iaido martial arts by 8th Dan Kendo master Masanori Yasue, and a traditional Japanese cuisine presentation by Ambassador’s personal chef, Ms. Abe, adding a unique cultural flavor to the occasion.
For G-SHOCK, participating in such international and cultural events is highly significant — not only to showcase our brand but also to represent Japanese culture more closely. We extend our gratitude to everyone involved in organizing this memorable event!
On May 9, 2025, the G-SHOCK | CASIO store at 28 Mall hosted the long-awaited G-SHOCK Fan Event, bringing together over 180 passionate fans. With its dynamic atmosphere, interactive zones, and exclusive showcases, the day was filled with unforgettable moments for everyone who lives and breathes the G-SHOCK spirit.
The event kicked off with our longtime host Mr. Abbas, who introduced upcoming models including the GA-V01 and new Bluetooth editions: GBD-200, GA-010, and GD-010. He then presented the "Iconic Style History," walking fans through G-SHOCK’s design evolution and legendary milestones.
To demonstrate the brand’s toughness, our colleague Mr. Farhad performed a live crash test by breaking ice blocks—an activity fans eagerly joined, turning it into a highlight of the event.
The most thrilling part? The Blind Box challenge! Pre-registered guests, blindfolded and gloved, had to identify model codes inside mystery boxes. Those who guessed correctly took home the exact models they identified.
Every attendee received a 30% discount coupon split into two parts — one for the store, and one for the customer. These were later used in a raffle, where one lucky winner received a G-SHOCK watch, and others got exclusive gift boxes.
Special thanks go to our dedicated team — Mr. Elgun, Mr. Sanan, Mr. Abbas, Mr. Farhad, Ms. Ilknur, Ms. Leyla, Ms. Fatima, Ms. Nura, and Ms. Masuma — and to our G-SHOCK ambassador, DJ & producer Vugarıxx, who brought the vibe to life.
Once again, the G-SHOCK Fan Event proved that G-SHOCK is not just a watch — it’s a lifestyle. Thank you to everyone who made this day truly legendary. See you at the next adventure!
On December 21, we held our year-end gathering at our head office with our beloved ambassadors. This meeting was a meaningful opportunity to reflect on the past year's achievements and discuss plans for the upcoming year.
During the event, we shared ideas for future campaigns and listened to the valuable input of our ambassadors. Newly joined ambassadors received thank-you certificates and gift boxes—a small yet heartfelt token of our appreciation for their support.
The gathering was filled with warm conversations, positive energy, and a shared sense of excitement. Our ambassadors captured and shared these moments in their Instagram stories, helping spread the spirit of the event even further.
We truly believe that together, we’ll achieve even greater successes in the new year!
The event held in honor of CASIO's 50th anniversary was more than just a celebration for us—it was an unforgettable day where a legacy formed over time and the people who embody the brand's spirit came together. Alongside G-SHOCK enthusiasts, our ambassadors, and our valued dealer network, we reminisced about the past, reflected on our journey to date, and filled ourselves with motivation for the future.
Throughout the event, guests were provided with extensive information about CASIO's fascinating history. From the first calculators to technological innovations that amazed the world and iconic watch models, every stage was met with great interest. Guests felt how a lifestyle was formed.
One of the most emotional moments of this magnificent day was the awarding of Ramil PM as the best G-SHOCK ambassador of the year and Kontakt Home, Irshad as the strongest dealer network of the year with special gifts. Their loyalty to the brand and active participation are crucial parts of this success.
Throughout the festive event, the resilient and energetic spirit of G-SHOCK was felt at every moment. The shared sincere moments, group photos, and videos that garnered great interest on social media once again proved how valuable this day was.
As CASIO, we thank everyone who has been with us on this 50-year journey. This unity, mutual trust, and support are our greatest motivation. Ahead lie bigger projects, more innovations, and new stories to be written together. Stay with us. Time is valuable—with CASIO, it's unforgettable.
G-SHOCK in the Heart of Nature: Unforgettable Moments from PICNIC DAY
At G-SHOCK, we don't just offer functional and durable watches—we also love sharing energy, spirit, and unity. Inspired by this idea, our "G-SHOCK | PICNIC DAY" event turned into an unforgettable day spent in nature with beloved faces.
Laughter, Delights, and Creativity
Throughout the picnic, amidst the tranquility of nature and the energy of spring, there were heartfelt conversations, delicious food, and plenty of laughter. However, the most distinctive part of the day was the moments when free creativity came to life on colorful easels with brushes. Guests poured their inner energy onto paper, with each color symbolizing G-SHOCK's boundless spirit.
A Day as Resilient as the Brand
Just like the spirit of G-SHOCK, this day was filled with resilience, energy, and a desire for adventure. The positive energy formed among the guests reminded us once again of our connection with nature. This was a part of the lifestyle that G-SHOCK embodies.
For More G-SHOCK Moments...
Events like these are not just social gatherings for us—they are moments when the brand communicates directly with people and shares its spirit. We aim to grow the G-SHOCK family with more such events in the future and create unforgettable memories together.
If you want to join this energy, get inspired, and live alongside us—keep following us! 🫶🏻
A Touch of Elegance and a Social Message
A special event dedicated to the AMALYS brand, for which we are the official distributor in Azerbaijan, was recently held. This Belgian brand, known for its elegance and refinement, was celebrated through an evening that stood out for its unique atmosphere and strong values.
The event brought together some of the country’s most well-known bloggers, representatives of our partner retail stores, media members, and other selected guests. The highlight of the evening was undoubtedly the presence of Adrian Voisin, the founder of AMALYS, whose attendance was a true honor for us.
In his speech, Adrian Voisin spoke about the brand’s values, refined design philosophy, and its approach to social responsibility. His words resonated deeply with the audience, sparking greater interest and appreciation for the brand.
One of the most memorable moments of the night was when Adrian personally signed hand-drawn illustrations of AMALYS watches, specially prepared for the event. These signed pieces became cherished mementos for all the guests.
A specially made cake also became one of the symbolic highlights of the evening. Adrian Voisin personally cut the cake, celebrating this meaningful day with us.
Entertainment wasn’t forgotten either – a raffle held during the event added excitement and joy, with one lucky guest winning an AMALYS watch.
Overall, the event was a true reflection of the AMALYS brand’s spirit and values. Guests experienced not only the aesthetic appeal of the brand but also its strong social and ethical stance.
Such gatherings are incredibly important for building stronger connections with our audience and promoting AMALYS’s journey in Azerbaijan to a wider community.
On June 28, the UNEC graduation ceremony was held at “Baku Crystal Hall” with the participation of more than 17,000 students, parents, and teachers.
The official part of the event took place from 18:00 to 19:30, with speeches delivered by UNEC Rector Adalat Muradov, Azerbaijan’s Minister of Agriculture Majnun Mammadov, and faculty members.
The entertainment segment began at 19:30 and continued until 23:00, featuring performances by well-known celebrities and popular singers.
G-SHOCK was one of the event sponsors. Our sponsorship package was valued at $3,500. Sponsors and organizers were specially acknowledged from the stage.
The G-SHOCK booth attracted significant interest. G-SHOCK logos were displayed throughout the venue. The best graduates of the year were awarded G-SHOCK watches.
On June 27, a graduation ceremony for Baku State University (BSU) was held at the National Gymnastics Arena, attended by over 6,000 students and faculty members.
The official part of the event took place from 5:00 PM to 7:00 PM, featuring speeches by Minister of Youth and Sports Farid Gayibov, BSU Rector Elchin Babayev, President of Tsukuba University Kyosuke Nagata, and faculty members.
The entertainment segment began at 7:00 PM and continued until 11:30 PM, with performances by various celebrities and renowned artists.
G-SHOCK was one of the event's sponsors. Special acknowledgments were given to sponsors and organizers from the stage. The G-SHOCK booth attracted significant interest, and the brand's logos were prominently displayed throughout the arena. The most successful graduates were awarded G-SHOCK watches.
From June 24 to 26, the Partners and Business Exhibition for local companies was held at Baku Expo Center. Nearly 250 companies and over 30,000 visitors participated in the exhibition.
Deputy of the National Assembly Tahir Mirkişili, Deputy Minister of Economy Sahib Məmmədov, Deputy Minister of Labor and Social Protection of the Population Anar Əliyev, Chairman of the Board of SME Development Agency Orkhan Məmmədov, and CEO of Marsol Group Tural Mustafayev spoke about the importance of the exhibition for local companies and entrepreneurs.
During this three-day event, more than 150 Azerbaijani companies from various sectors, including food industry, ICT, education, logistics, textile, and others, came together to showcase their products and services. We signed contracts and placed orders with several companies.
Our booths attracted special attention from watch enthusiasts. Visitors not only got acquainted with our stand but also stayed informed about the brand’s latest innovations.
On June 1-2, the country’s largest gaming event, GAME SUMMIT, took place.
The festival lasted for two days and attracted great interest from everyone, including media organizations. It was attended by prominent figures as well as a large number of bloggers. The event captured the special attention of youth and gaming enthusiasts and sparked widespread interest.
The festival welcomed over 20,000 visitors and featured VR, AI technology, cosplay, K-Pop, tabletop games, and musical performances.
Additionally, the CASIO booth drew special attention from guests. They took photos at the new stand and asked questions. CASIO fans also made sure to purchase the new CASIO watches.
On February 21, 2024, we had the honor of participating in the reception celebrating the birthday of Emperor Naruhito of Japan, held at the Grand Ballroom of the Baku Flame Towers. The event, organized by the Embassy of Japan in Azerbaijan, gathered over 500 attendees.
The reception commenced with the national anthems of both Japan and Azerbaijan, followed by a speech from Japan's Ambassador Extraordinary and Plenipotentiary to Azerbaijan, Katsuya Watanabe. Deputy Foreign Minister of Azerbaijan, Elnur Mammadov, also addressed the audience, highlighting the strong diplomatic ties between the two nations.
The event was attended by members of the diplomatic corps accredited in Azerbaijan, various government officials, and representatives from different sectors. Following the official segment, guests were treated to cultural performances showcasing traditional Japanese martial arts, including karate, judo, aikido, and kendo. These demonstrations provided insight into Japan's rich cultural heritage.
Our participation in this esteemed event underscores our commitment to fostering cultural exchange and strengthening the bonds between our nations.
On October 25, a competition was held jointly organized by UNEC's Digital Volunteers Organization and Student Scientific Society, with participation from 11 faculties. The questions were mainly related to Azerbaijani history.
The "Brain Ring" competition, consisting of 3 stages and followed with great interest and excitement by participants, featured a final between the "Cəbrayıl" team from UNEC SABAH and the "Laçın" team from the Faculty of Finance and Accounting. The Faculty of Finance and Accounting won the final. The SABAH faculty took second place, while the "Ağdam" team from the Faculty of Business and Management secured third place.
At the end, winners were awarded diplomas, trophies, and gifts from G-SHOCK.
On June 23, Baku State University (BSU) students held their "Graduation Day."
The event was attended by the Minister of Youth and Sports Farid Gayibov, BSU Rector Elchin Babayev, and several other officials. Rector Elchin Babayev congratulated the graduates and wished them success in their future endeavors: "On behalf of the BSU family, I sincerely congratulate each of you on the most memorable day of your student life — 'Graduation Day!'"
At the same time, students who achieved high academic results were awarded certificates and CASIO G-SHOCK watches.
It is worth noting that over 5,000 students graduated from Baku State University during the 2022-2023 academic year.
On June 19, UNEC celebrated its 93rd anniversary. On this occasion, “UNEC Day” was marked at Azerbaijan State University of Economics. At the event, Associate Professor Shaig Asgarov, Vice-Rector for Administrative and Organizational Affairs, congratulated the faculty, students, and staff on behalf of the university leadership and wished them success in their activities.
Following this, teachers, staff, and students who have actively contributed to UNEC’s life were awarded certificates of appreciation, and gifts from the CASIO G-SHOCK brand were presented to employees distinguished in the university’s social and public life.
The event continued with artistic performances by members of the Creativity Center’s Dance and Vocal groups. The UNEC community joyfully celebrated their 93rd anniversary with great enthusiasm.
On June 17, 2023, a graduation day was held at Sea Breeze Event Hall with the graduates of Azerbaijan’s most prestigious university.
With 310 graduates attending, G-SHOCK was present with a special stand and gifts. We held a contest to find a winner for a G-SHOCK watch, and one of the female students won the prize!
Famous artists were also invited to the event, including Glass Music Band, Djax AZ, Merryband group, and others.
As part of the local companies’ promotional exhibition themed “Heydar Aliyev and Azerbaijani Entrepreneurship,” panel discussions were held on investment opportunities in the liberated territories and the digitalization of business.
The exhibition, held from June 8 to 10, showcased products and services from nearly 200 local companies operating in industries such as manufacturing, agriculture, food, ICT, education, construction, logistics, textile, and more. Over the course of three days, the exhibition was visited by 26,000 people.
Like last year, the G-SHOCK stand attracted great interest. Our cooperation with several companies participating in the exhibition is ongoing, and we have established several new partnerships this year as well.
On February 23, 2023, we attended the reception held at Fairmont Baku, Grand Ballroom, celebrating the Japanese Emperor’s birthday. The event was attended by over 400 people.
Minister of Ecology and Natural Resources Mukhtar Babayev and Japan’s Ambassador to Azerbaijan Junichi Wada showed special interest in our stand, got acquainted with the new G-SHOCK products, and shared their impressions of the brand. Speeches were also made regarding diplomatic relations between Japan and Azerbaijan.
Azerbaijani actor, showman, publisher, and Honored Artist of Azerbaijan Bahram Bagirzade was also among the guests and showed great interest in our watches.
After the official part of the event, Japan’s KUNI-KEN rock band performed shamisen music.
On December 11, the FIFA 2023 Cyber Tournament was held at La Liga Game Center, with 150 cyber football players participating.
Participants received a 20% discount coupon and various gifts with purchase (GWP) from G-SHOCK. The winners were awarded cash prizes from G-SHOCK.
On July 31, 2022, the CEUS Rap Battle Ring was held at Stay High Restobar with the support of G-SHOCK.
G-SHOCK and rap music enthusiasts were invited to the event. A showcase featuring G-SHOCK’s new collection was also presented.
Discount coupons were given to participants and guests. After 6 rounds, the winners were awarded G-SHOCK gifts.
On December 24, 2022, a New Year event was held for G-SHOCK fan club members at CAGE Lounge. The venue featured banners and brand logos, as well as a display showcasing new releases and bestsellers. At the end, a contest was held among the participants, and the winners were awarded G-SHOCK watches.
The official part of the event, held from 5:00 PM to 7:00 PM, featured speeches by Youth and Sports Minister Farid Gayibov, Education Minister Emin Amrullayev, member of Baku State University's Board of Trustees Bakhtiyar Aslanbeyli, and faculty members.
The entertainment segment started at 7:00 PM and lasted until 11:30 PM. Many celebrities were invited, and well-known performers delivered exciting shows.
G-SHOCK was one of the event sponsors. The G-SHOCK booth attracted great attention, and the logos were displayed prominently around the arena. At the end of the event, the best graduates of the year were awarded G-SHOCK watches.
From June 16 to 18, the “Partners and Business” Baku 2022 exhibition of local companies was held at Baku Crystal Hall. The event hosted nearly 200 companies and over 23,000 visitors.
In addition to the exhibition, a three-day conference took place in the conference hall, attended by around 2,000 entrepreneurs and government officials.
The G-SHOCK booth attracted great interest. Our cooperation with several companies from the event is still ongoing.
On March 19, 2021, a meeting with soldiers of the Border Troops was held in the Qubadli district. At the event, Azerbaijani border guards were congratulated on the opening of the new military unit and on the occasion of the Novruz holiday.
At the end of the event, a ceremony was held to award the servicemen.
An event was held at Baku State University in honor of “Azerbaijan Youth Day.” Students, faculty, alumni, media representatives, and various news portals participated.
The rector and vice-rector delivered congratulatory speeches for the youth. Various competitions were held among the attendees, and outstanding students, as well as participants, were awarded CASIO watches as prizes.
On January 16th, we held an event with graduates of ADA (Azerbaijan Diplomatic Academy), one of Azerbaijan's most prestigious universities, at the unique venue "The Orange Grove" located in the center of Baku.
The event featured two famous artists from Turkey: DJ Deeperise and rapper Burry Soprano. The concert was hosted by the well-known and uniquely styled MC Mario.
Roll-ups displaying G-SHOCK watch models were set up on both sides of the stage. Additionally, two showcases featuring G-SHOCK’s new releases and bestsellers, along with a branded wall, were installed. Together, these created an original photo zone that attracted guests’ attention.
Various shows, performances, and contests were also held for the guests.
On December 25, a special New Year event named THE BRONX took place, bringing together all members of the G-SHOCK fan club as well as representatives of rap culture. Due to COVID restrictions, attendance was limited to 250 people. The crowd consisted of young people passionate about rap, hip-hop, and an active lifestyle.
One of the hosts and participants was REMO, a well-known figure in Azerbaijani rap culture.
At the club entrance, guests were warmly welcomed by a G-SHOCK team member. A roll-up banner was displayed, and all attendees received updated GWP materials including pens, keychains, thermoses, mugs, catalogs, postcards, and more. Inside the main hall, next to the stage, a display case showcased the latest G-SHOCK products, adding a special highlight to the event.
YARAT is a non-profit art organization founded in 2011 in Baku by renowned artist Aida Mahmudova.
Every year, YARAT runs several major projects that allow young artists to participate in workshops and daily studio practices. One of these projects is CAVAN, organized in partnership with G-SHOCK, and hosted at one of the largest exhibition museums. The aim of CAVAN is to discover and support talented youth interested in contemporary culture and art. The project also includes master classes in dance and street art.
On the festival’s second day, “All Styles” and “Victory” battles, as well as a “Breakdance” contemporary dance tournament, were held. G-SHOCK set up a photo zone and presented its latest innovations. We also gifted guests with 200 coupons offering a 20% discount at G-SHOCK CASIO STORE locations.
A special highlight was the "crash test" demonstration: after submerging the watch in water, freezing it, and then smashing it with a hammer, the G-SHOCK continued working flawlessly, leaving guests amazed at its strength and durability!
On November 5, G-SHOCK participated in an event at Baku State University dedicated to Azerbaijan’s Victory Day on November 8. The event was attended by university professors, students, deans, the rector and vice-rector of BDU, as well as war veterans.
A roll-up featuring the CASIO logo was set up, and a fan zone for G-SHOCK enthusiasts was created.
At the end of the event, G-SHOCK wristwatches were presented to BDU graduates and war veterans in honor of Victory Day on November 8.
On June 29, 2021, Baku State University (BSU) held a “Graduation Day” event. The event was organized outdoors with a limited number of graduates attending, strictly following quarantine rules.
G-SHOCK participated in the event and presented gifts to students who graduated with high honors.
Before the screening, guests invited to the event were offered whiskey, cocktails, burgers, and energy drinks. After dancing to the DJ’s music, they took photos with the movie poster. Following the party, which lasted about an hour, the film was shown. Among the guests were well-known models and bloggers.
Maşın Show is the highest-rated reality show project in Azerbaijan.
The project features 18 participants. Each contestant is personally invited to the competition by the management of MGP company. According to the rules, the participant must not remove their hand from the car within the required time. Otherwise, they must leave the game.
In the 2019 Masquerade edition, G-SHOCK was one of the sponsors of this project. Participants were given detailed information about G-SHOCK watches. To demonstrate the watch’s durability to the fullest, a crash test was conducted together with them.
Visitors enjoyed performances by local graffiti artists, young rap performers, and various contests.
Two nominations were prepared: the first was the Best Line format, where participants had to perform the maximum number of clean and stylish tricks on specially designed skate obstacles within a limited time.
The second nomination followed the rules of the classic Game of Skate.
At the end, CASIO G-SHOCK stores gave discount coupons for any CASIO watch models to the audience.
Annually, for the members of G-SHOCK CASIO Fan Club hold meetings, where guests are given the opportunity to get acquainted with new products, learn more about the bestsellers, and also have a great time!
G-SHOCK Fan Club event which were held on July 23rd at La Kuku, which opened the meeting season after a strict quarantine regime.
There were free drinks, a buffet table, and discount coupons were distributed, which was valid in all 7 branches of G-SHOCK stores and, of course, watches were raffled off at the event. The participants, who took part in the quizzes had the opportunity to become the owners of the unkillable G-SHOCK, as well as to become a member of the Fan Club, which makes it possible to be invited to all the latest events.
The event featured the well-known host Kamran Razmovar, who organized various entertainment and show programs, gift contests, and introduced guests to the history and philosophy of G-SHOCK watches.
Also attending was Mr. Saido, CASIO’s regional manager from Japan, who expressed his high appreciation for G-SHOCK’s outstanding performance in Azerbaijan.
Among the guests were the official faces of the G-SHOCK brand in Azerbaijan:
- Eduard Məmmədov, known as the “Silver Wolf,” a 26-time world champion and 7-time European champion in kickboxing.
- Oksana Rasulova, Azerbaijan’s most charming actress and BABY-G ambassador, internationally recognized for her dance performances.
- Shahriyar Abilov, popular presenter and actor, and the face of the EDIFICE brand.
- Namig Jafarov, 4-time world and 7-time European champion in powerlifting.
- And Nadjiba, one of Azerbaijan’s most famous fashion bloggers.
This is the main slogan of Casio G-SHOCK brand. In order to unite all active, burning-hearted dancers, we, as official distributor, organize G-SHOCK DANCE BATTLE every year. Dancers, who are ready to accept the challenge and compete with other talented dancers will receive a lot of energy, and of course the prize in the form of unkillable G-SHOCK!
On August 9th we gathered our Fan Club line-up, as well as everyone interested. Discount coupons were distributed at the event, which was valid in all 7 branches of CASIO G-SHOCK, drinks, small gifts, as well as the incredible energy of the battle participants! The viewers had the opportunity to be convinced of the absolute toughness of G-SHOCK, having seen the crash test with their own eyes. A watch placed in an ice cube which was broken with a hammer, after which it continues to work with the same absolute toughness, without a single scratch.
The musical group H3 was invited to the event, which perfectly charged the audience and dancers. Throughout the event, graffiti was painted on the walls. An atmosphere of complete freedom and energy.
G-SHOCK DANCE BATTLE is an international dance tournament held annually in Japan, the USA, CIS countries, and many European nations.
One of the main goals of this event is to engage youth in dance and to help talented, promising dancers move from gyms to big stages.
The competition is held in two categories:
- Hip-Hop
- Break Dance
Participants are professional dancers judged by a panel, with top performers awarded significant cash prizes.
Special guest Eduard Məmmədov — a 26-time world and 7-time European kickboxing champion with numerous titles — was invited. CASIO’s regional manager Mr. Saido presented Eduard with a certificate of appreciation from the company’s director for his outstanding representation of the G-SHOCK brand and participation in CASIO’s advertising campaign.
July 2024, the "Drive Show Baku" event held at the "Test and Training" center in Baku left unforgettable impressions on car enthusiasts. Filled with professional drift shows, "time attack" races, and displays of tuned vehicles, we – as the official distributor of CASIO – proudly participated with the EDIFICE brand and set up our own booth.
At the EDIFICE booth, visitors experienced the brand's speed, precision, and technological advantages firsthand. With interactive zones, product showcases, and prize-winning contests, our booth became one of the most visited spots at the festival.
The highlight of the event was the adrenaline-filled drift shows and "time attack" races performed by professional drivers. The winner of the race, Amin Safiguliyev, completed the designated track in just 45 seconds. During the tuning segment, the best-looking car was selected and awarded. This event made a significant contribution to the development of motorsports and brought together local enthusiasts.
As EDIFICE, we place great importance on participating in such events that unite technology and speed, providing a platform to connect directly with younger generations. Our participation in "Drive Show Baku" was an excellent opportunity to once again demonstrate the energetic and resilient spirit of our brand.
We look forward to taking part in more such events and connecting with tech lovers in the future.
On December 18, 2023, the Embassy of Japan in Azerbaijan hosted the "Japanese Culture and Budo Festival" at the Baku Sports Palace, attracting over 4,000 attendees.
The nearly five-hour event featured various organizations, including sports federations, educational institutions, and Japanese companies, showcasing Japan's rich cultural heritage and martial arts. Highlights included traditional tea ceremonies, calligraphy, kimono displays, ikebana, origami, and cosplay performances. Attendees also enjoyed demonstrations of Japanese martial arts such as karate, judo, aikido, and kendo. The festival concluded with performances of Japanese songs and dances.
The event was attended by foreign diplomats, the Japanese Ambassador to Azerbaijan, and staff from the Japanese Embassy.
25-26 November 2023, the Azerbaijan STRONGMAN Federation organized another competition in strength sports at the Park Inn Hotel. About 400 spectators and athletes participated in the event. Our professional athletes demonstrated their skills in various disciplines. Among them were:
Chairman of the Strength Federation: Bakhtiyar Guliyev
Vice President of Strongman: Namik Jafarov
Our ambassadors, Prime Minister Ramil and Revshen Khalilov
Azerbaijan Streetlifting Champion: Sahib Baghirov
Our PR manager, Mr. Bahlul, presented our products. G-SHOCK watches attracted great interest. At the G-SHOCK Fan Zone, new models and models dedicated to the 40th anniversary were showcased.
The winners were awarded the latest G-SHOCK watches!
Where there’s speed, there’s EDIFICE!
On June 18, 2023, an amazing race for car enthusiasts was held at the “Test and Training” center in Baku! 😍
The tournament, organized by Drive Show Baku, attracted great interest from amateurs. Participants competed against each other in drift shows and “time attack” races. The show featured tuned cars, rally vehicles, and motorcycles, creating a spectacular scene for the visitors.
The winner of the race was Amin Safiquliyev, who completed the designated track in 45 seconds.
On September 2nd at 7:00 PM, an award ceremony for Mr. Ramil was held at the G-SHOCK CASIO STORE in 28 Mall. About 150 spectators attended, including members of our G-SHOCK fan club. The event host congratulated Ramil PM on his victory at the Powerlifting World Championship, and on behalf of CASIO and MERIDIAN, presented the four-time gold medalist with a G-SHOCK GMW-B5000GD-9 watch.
Ramil PM expressed his gratitude to G-SHOCK CASIO for supporting athletes, shared his sports achievements, and spoke about how G-SHOCK watches have symbolized his victories throughout this time. He highly appreciated receiving such a special gift.
During the event, a competition was held where participants lifted weights for one minute. Winners were determined based on their total points and were awarded G-SHOCK watches.
On July 15, a beach volleyball tournament was held at the Aquatics Palace, jointly organized by the Azerbaijan Volleyball Federation (AFFA) and the Baku City Youth and Sports Department. Nearly 300 guests attended the tournament.
Our logos were placed in various areas of the zone. Participants and spectators were informed about promotions and received discount coupons.
On July 18, with the support of G-SHOCK and organized by the Azerbaijan Cube Association, the “Azerbaijan Nationals 2022” competition was held at the Youth House.
Participants were awarded certificates, and our colleague Mr. Pərviz spoke about the exclusive G-SHOCK Rubik’s Cube collaboration model GAE-2100RC-1A. This watch was gifted to Mr. Cavid Nəbizadə, who holds the Azerbaijan record for solving the 3x3 cube in 7.61 seconds.
Additionally, detailed information about promotions was shared with participants and guests, and discount coupons were distributed.
On July 22, the Azerbaijan Chess Federation (ACF) held the opening ceremony of a chess tournament dedicated to National Press Day for journalists. The event was attended by Minister of Youth and Sports Farid Gayibov, Executive Director of the Media Development Agency (MEDIA) Ahmad Ismayilov, and ACF’s First Vice President Faig Hasanov.
The final stage of the tournament took place on July 16, 2022. The winning team was Goalissimo, who received EDIFICE watches as their prize. The event host, well-known sports journalist Senan Sharifov, congratulated the participants and winners.
The award ceremony was held on July 25, 2022, where ACF’s First Vice President Faig Hasanov and our colleague Parviz Musayev delivered speeches.
On April 10, 2022, another Azerbaijan Strongmen Championship was held. The federation president, Bakhtiyar Guliyev, opened the event with heartfelt words and wished the athletes success, kicking off an exciting competition. In total, around 1,200 people participated. The competition lasted from 10:00 AM to 8:00 PM.
Professional athletes competed in various weight categories. Each athlete has numerous awards and a strong fan base.
G-SHOCK set up several advertising banners and a stand showcasing current bestseller models. Participants were given GWP gifts including power banks, pens, keychains, mugs, laptops, thermoses, and more. All guests received a one-time 10% discount coupon—300 coupons in total.
On September 18, 2021, the Azerbaijan Powerlifting Championship was held with the support of the Ministry of Youth and Sports and the National Olympic Committee.
Dedicated to servicemen who participated in the 44-day Patriotic War, as well as to martyrs and veterans, the championship, named "Iron Fist," brought together over 100 athletes competing in various weight categories.
Participants from Baku, Sumqayit, Nakhchivan, Ganja, Mingachevir, and other regions competed across three disciplines: powerlifting, bench press, and deadlift.
Winners were determined in different weight classes. Notably, Rovshan Khalilov excelled in deadlift (75 kg), Razim Huseynov in powerlifting (140 kg), and Ali Asgarov in bench press (90 kg), outperforming all rivals. The champions were awarded G-SHOCK watches as prizes.
On July 15, the Azerbaijan Volleyball Federation (AVF) and Baku City Youth and Sports Department jointly organized a city beach volleyball tournament. Held at the Water Sports Palace, the competition featured young girls under 18 competing for the championship. The tournament followed a round-robin format with 12 pairs participating.
In an exciting sports battle, the duo of Khanim Jalalova and Farida Ibrahimova took first place. The silver medals went to Irada Hasanazade and Ariadna Nechay, while Ada Su Karip and Ayla Gasimova claimed bronze. The winners also received various gifts from G-SHOCK.
The Azerbaijan Strongmen Federation organized the Azerbaijan Championship in the STRONGMEN sport discipline, held at the territory of the Baku Water Sports Palace. Within the championship, a national competition in the “strict curl” event was also held.
The championship consisted of three movements, where Rövşən Xəlilov (80 kg, also a G-SHOCK ambassador), Nicat Hüseynov (95 kg), Pərviz Hüseynov (110 kg), and Əli Əliyev (above 110 kg) became the Azerbaijan champions in their respective weight categories.
As usual, G-SHOCK gifts were presented to the participants at the end of the competition.
On August 11, 2024, we held an electrifying G-SHOCK Fan Event titled “OMUR KOMUR KIMI” at EGP Arena, featuring our G-SHOCK ambassador Mr. Paster. Over 3,500 fans gathered to celebrate the brand's energy, durability, and bold style.
In the fan zone, guests engaged directly with our team and explored the latest G-SHOCK models. Thanks to a dynamic and interactive approach, attendees both learned and had fun. Our dedicated team — Ms. Nura, Ms. Turana, Ms. Khayala, Ms. Fatima, Mr. Abbas, Mr. Farhad, and Mr. Ali — ensured every visitor felt the true G-SHOCK spirit.
During the event, Mr. Paster was gifted one of our iconic models. He signed G-SHOCK branded T-shirts and handed them out to fans, along with branded keychains and pens. The enthusiasm around the product displays was strong, as visitors were eager to get a close look at the latest collections.
Special gifts were distributed throughout the day, and everyone left with a memorable piece of G-SHOCK. “OMUR KOMUR KIMI” proved once again that G-SHOCK is more than just a watch — it’s a powerful lifestyle driven by resilience and rhythm.
Thank you to everyone who joined us and made this day unforgettable!
In December 2024, the "Bad Santa" event held in Baku became one of the city’s most dynamic and unconventional New Year parties. As the G-SHOCK brand, we proudly took part in this event, once again showcasing our energetic and unique spirit.
The night featured various entertaining programs for guests—dance shows, laser effects, free photo sessions, and exciting competitions that added a special flair to the party. At the G-SHOCK stand, visitors experienced the brand's durability and technological advantages firsthand. With interactive zones and product showcases, our stand became one of the event’s most visited spots.
“Bad Santa” was a perfect opportunity to reflect G-SHOCK’s bold, boundary-breaking personality. Participating in such events is key for us to connect with younger audiences and be present where technology and creativity meet.
We look forward to joining more events like this in the future and continuing to engage with tech and lifestyle enthusiasts!
We celebrated a frightfully fun HALLOWEEN with G-SHOCK! 👻🎃
This year’s Halloween night became yet another unforgettable memory for the G-SHOCK family. Our store at Nizami 87 transformed into a mysterious realm of darkness – with spooky decorations in every corner, special lighting, and a haunting soundtrack that completed the eerie vibe.
Throughout the event, guests participated in various interactive games, with exciting G-SHOCK prizes awarded to the winners. But that wasn’t all! Every visitor was treated to a complimentary professional Halloween makeover. Guests embraced their spooky sides and fully immersed themselves in the spirit of the night.
Attendees enjoyed a table full of sweets while soaking in the fun and surprise-filled atmosphere. With authentic moments, striking looks, and countless photo opportunities, the dynamic and unique spirit of G-SHOCK truly came to life once again.
Huge thanks to everyone who joined us and brought energy to the night! With G-SHOCK, life is a lifestyle – a little fear, a lot of fun, and always unstoppable durability!
On March 16–17, we participated in the "Novruz" exhibition, where the CASIO booth attracted great attention. Visitors to the exhibition were informed about the brand and received various gifts.
The event drew the interest of over 3,500 people. Many attendees who visited our booth also purchased new CASIO watches.
The exhibition featured accessories, handmade crafts, personal care products, traditional food, and sweets, and was attended by various public figures and media representatives.
On July 15, the first Azerbaijani Breaking championship called "Carpet Jam" was held at the National Gymnastics Arena. Additionally, the strongest competitors in Azerbaijan battled in the "All Styles" category of the K.O.T.B - King of the Beat nomination.
At the end, the winners were awarded various medals, certificates, and G-SHOCK watches — the perfect accessory to complete their style.
On June 8th, a spectacular event was held to celebrate G-SHOCK’s 40th anniversary! 💥 Along with members of the G-SHOCK FAN CLUB, well-known hip-hop artists such as RIO, TRINOTRUE, JAYKO, and others attended the event as guests.
Various activities took place during the event, and discount coupons were gifted to participants. Our colleague Bahlul Dadashov took the stage to share detailed information about G-SHOCK’s past and present.
Towards the end of the event, the UnderGame Rap Battle project rocked the country alongside us, captivating everyone interested in hip-hop culture! The traditional “underground” style battles were held in an acapella format, consisting of 3 rounds.
Who were the participants?
- Neocortex VS. YAP10
- Tibu VS. Aslixan
On May 15, 2022, the Embassy of Japan in Azerbaijan held the "Japanese Culture Festival" at the Landmark Business Center to celebrate the 30th anniversary of diplomatic relations between Azerbaijan and Japan. More than 4,000 people attended the event.
The festival featured a speech by the Japanese Ambassador, Junichi Wada.
Discount coupons, drinks and presentation of new models at the event. The guests were entertained by DJ. The mood of the event was set by the host, who arranged various quizzes, quiz, where every guest could take part.
There was a competition for the best costume, where all the guests were voting. The winner received a prize in the form of a watch!
At Elektra Events Hall, the beloved Turkish artist Teoman gave a special Valentine's Day concert in Azerbaijan, performing his most popular hit songs.
Guests attending the event received detailed information about G-SHOCK watches, followed by gift presentations and discount coupons.
Unforgettable Moments with G-SHOCK at the Baku State University Graduation Night!
On June 25, 2025, the Baku State University Graduation Night, held at the Baku National Gymnastics Arena, became a truly special and unforgettable event — both for the graduates and for us. As CASIO G-SHOCK, we proudly took part in this grand celebration attended by over 6,000 students, professors, and guests.
The official part of the event featured speeches from notable figures, including the Minister of Youth and Sports of the Republic of Azerbaijan, Farid Gayibov, and BSU Rector Elchin Babayev, who shared valuable advice and wished the graduates success on their future paths.
Following the formal segment, the entertainment program turned the arena into a true celebration. Famous performers — the beloved Azerbaijani pop star Ilhama Gasimova and the legendary People’s Artist Niyameddin Musayev — took the stage and brought incredible energy to the night with their performances. Live music, DJ sets, and exciting shows created unforgettable moments for the thousands gathered in the arena.
As one of the official sponsors, G-SHOCK was proudly represented throughout the venue — with logos, brand visuals, and our interactive booth featured prominently.
At our booth, we had engaging conversations with the graduates, introducing them to the toughness, advanced technology, and iconic designs of G-SHOCK. They had the opportunity to explore our watches up close and connect with the spirit of the brand. One of the most memorable highlights was presenting G-SHOCK watches as gifts to the top graduates of the year — transforming these watches into symbols of time, resilience, and an unforgettable keepsake for their future journeys.
Throughout the event, our main mission remained the same — to inspire young people to be stronger, more resilient, and goal-oriented. Because G-SHOCK represents the rhythm of life, energy, and the power to move forward no matter what.
We extend our heartfelt thanks to everyone who joined us on this beautiful day — the BSU family, the organizers, and everyone who made this celebration truly special. Supporting youth and the future is a great honor for us. We look forward to meeting again at future successes — with G-SHOCK by your side!
One of the most anticipated gaming and technology events of 2025, GAME SUMMIT Azerbaijan, was once again held with great excitement and enthusiasm. Bringing together the latest innovations in the gaming world, cutting-edge tech trends, and a variety of interactive zones, the event created unforgettable moments for all game lovers.
As the CASIO G-SHOCK brand, we were proud to be an active participant in this outstanding event. Over the course of the 3-day GAME SUMMIT, we set up our booth and engaged directly with gamers and visitors. We showcased G-SHOCK’s iconic and innovative models, highlighting the brand’s durability and advanced technology. Through friendly conversations, we answered questions and emphasized that G-SHOCK is more than just a watch — it's a lifestyle. Guests had the opportunity to explore our latest collections up close.
One of the most notable highlights of the event was our warm interaction with representatives of the Japanese Embassy. Ms. Gunel Yuzbashova invited our team members Ms. Fatima and Ms. Leyla to participate in the traditional Japanese tea ceremony, adding a meaningful cultural layer to the tech-focused day. Later, Ambassador Mr. Watanabe Katsuya and Second Secretary Mr. Tsuchiya Taiji visited our booth and took photos with our team — a moment we were honored to share.
The event also featured major developments in the gaming industry, new game launches, and tech showcases that captured everyone’s attention. Cosplayers brought their creativity to life with stunning costumes, and many of them showed great interest in our watches — taking photos, engaging with the team, and receiving information. Cosplay winners were awarded special G-SHOCK gift boxes, celebrating their talent and effort.
Our participation in GAME SUMMIT provided a valuable platform to connect directly with the youth and tech lovers, introduce the G-SHOCK spirit to a wider audience, and follow the latest trends in gaming.
We’re excited for future events like this — to continue representing G-SHOCK’s strength and energy, and to stay at the heart of the gaming world.
Special thanks to all who joined us at GAME SUMMIT 2025. See you again next year!
On February 21, 2025, we were honored to be invited by the Embassy of Japan in Azerbaijan to attend the Japanese Emperor’s Birthday Reception held at the Grand Ballroom of Fairmont Baku, Flame Towers. The prestigious event was attended by over 450 guests.
As representatives of the G-SHOCK brand, participating in this event was a great source of pride for us. Our booth showcasing the latest models attracted significant interest from attendees. Deputy Minister of Foreign Affairs of Azerbaijan, Mr. Elnur Mammadov, and the Japanese Ambassador to Azerbaijan, Mr. Watanabe Katsuya, showed special attention to our stand, exploring G-SHOCK’s newest innovations and sharing their positive impressions about the brand.
The event featured official speeches emphasizing the importance of diplomatic relations between the two countries, followed by special presentations celebrating Japan’s rich culture. Highlights included a demonstration of Iaido martial arts by 8th Dan Kendo master Masanori Yasue, and a traditional Japanese cuisine presentation by Ambassador’s personal chef, Ms. Abe, adding a unique cultural flavor to the occasion.
For G-SHOCK, participating in such international and cultural events is highly significant — not only to showcase our brand but also to represent Japanese culture more closely. We extend our gratitude to everyone involved in organizing this memorable event!
On May 9, 2025, the G-SHOCK | CASIO store at 28 Mall hosted the long-awaited G-SHOCK Fan Event, bringing together over 180 passionate fans. With its dynamic atmosphere, interactive zones, and exclusive showcases, the day was filled with unforgettable moments for everyone who lives and breathes the G-SHOCK spirit.
The event kicked off with our longtime host Mr. Abbas, who introduced upcoming models including the GA-V01 and new Bluetooth editions: GBD-200, GA-010, and GD-010. He then presented the "Iconic Style History," walking fans through G-SHOCK’s design evolution and legendary milestones.
To demonstrate the brand’s toughness, our colleague Mr. Farhad performed a live crash test by breaking ice blocks—an activity fans eagerly joined, turning it into a highlight of the event.
The most thrilling part? The Blind Box challenge! Pre-registered guests, blindfolded and gloved, had to identify model codes inside mystery boxes. Those who guessed correctly took home the exact models they identified.
Every attendee received a 30% discount coupon split into two parts — one for the store, and one for the customer. These were later used in a raffle, where one lucky winner received a G-SHOCK watch, and others got exclusive gift boxes.
Special thanks go to our dedicated team — Mr. Elgun, Mr. Sanan, Mr. Abbas, Mr. Farhad, Ms. Ilknur, Ms. Leyla, Ms. Fatima, Ms. Nura, and Ms. Masuma — and to our G-SHOCK ambassador, DJ & producer Vugarıxx, who brought the vibe to life.
Once again, the G-SHOCK Fan Event proved that G-SHOCK is not just a watch — it’s a lifestyle. Thank you to everyone who made this day truly legendary. See you at the next adventure!
On December 21, we held our year-end gathering at our head office with our beloved ambassadors. This meeting was a meaningful opportunity to reflect on the past year's achievements and discuss plans for the upcoming year.
During the event, we shared ideas for future campaigns and listened to the valuable input of our ambassadors. Newly joined ambassadors received thank-you certificates and gift boxes—a small yet heartfelt token of our appreciation for their support.
The gathering was filled with warm conversations, positive energy, and a shared sense of excitement. Our ambassadors captured and shared these moments in their Instagram stories, helping spread the spirit of the event even further.
We truly believe that together, we’ll achieve even greater successes in the new year!
The event held in honor of CASIO's 50th anniversary was more than just a celebration for us—it was an unforgettable day where a legacy formed over time and the people who embody the brand's spirit came together. Alongside G-SHOCK enthusiasts, our ambassadors, and our valued dealer network, we reminisced about the past, reflected on our journey to date, and filled ourselves with motivation for the future.
Throughout the event, guests were provided with extensive information about CASIO's fascinating history. From the first calculators to technological innovations that amazed the world and iconic watch models, every stage was met with great interest. Guests felt how a lifestyle was formed.
One of the most emotional moments of this magnificent day was the awarding of Ramil PM as the best G-SHOCK ambassador of the year and Kontakt Home, Irshad as the strongest dealer network of the year with special gifts. Their loyalty to the brand and active participation are crucial parts of this success.
Throughout the festive event, the resilient and energetic spirit of G-SHOCK was felt at every moment. The shared sincere moments, group photos, and videos that garnered great interest on social media once again proved how valuable this day was.
As CASIO, we thank everyone who has been with us on this 50-year journey. This unity, mutual trust, and support are our greatest motivation. Ahead lie bigger projects, more innovations, and new stories to be written together. Stay with us. Time is valuable—with CASIO, it's unforgettable.
G-SHOCK in the Heart of Nature: Unforgettable Moments from PICNIC DAY
At G-SHOCK, we don't just offer functional and durable watches—we also love sharing energy, spirit, and unity. Inspired by this idea, our "G-SHOCK | PICNIC DAY" event turned into an unforgettable day spent in nature with beloved faces.
Laughter, Delights, and Creativity
Throughout the picnic, amidst the tranquility of nature and the energy of spring, there were heartfelt conversations, delicious food, and plenty of laughter. However, the most distinctive part of the day was the moments when free creativity came to life on colorful easels with brushes. Guests poured their inner energy onto paper, with each color symbolizing G-SHOCK's boundless spirit.
A Day as Resilient as the Brand
Just like the spirit of G-SHOCK, this day was filled with resilience, energy, and a desire for adventure. The positive energy formed among the guests reminded us once again of our connection with nature. This was a part of the lifestyle that G-SHOCK embodies.
For More G-SHOCK Moments...
Events like these are not just social gatherings for us—they are moments when the brand communicates directly with people and shares its spirit. We aim to grow the G-SHOCK family with more such events in the future and create unforgettable memories together.
If you want to join this energy, get inspired, and live alongside us—keep following us! 🫶🏻
A Touch of Elegance and a Social Message
A special event dedicated to the AMALYS brand, for which we are the official distributor in Azerbaijan, was recently held. This Belgian brand, known for its elegance and refinement, was celebrated through an evening that stood out for its unique atmosphere and strong values.
The event brought together some of the country’s most well-known bloggers, representatives of our partner retail stores, media members, and other selected guests. The highlight of the evening was undoubtedly the presence of Adrian Voisin, the founder of AMALYS, whose attendance was a true honor for us.
In his speech, Adrian Voisin spoke about the brand’s values, refined design philosophy, and its approach to social responsibility. His words resonated deeply with the audience, sparking greater interest and appreciation for the brand.
One of the most memorable moments of the night was when Adrian personally signed hand-drawn illustrations of AMALYS watches, specially prepared for the event. These signed pieces became cherished mementos for all the guests.
A specially made cake also became one of the symbolic highlights of the evening. Adrian Voisin personally cut the cake, celebrating this meaningful day with us.
Entertainment wasn’t forgotten either – a raffle held during the event added excitement and joy, with one lucky guest winning an AMALYS watch.
Overall, the event was a true reflection of the AMALYS brand’s spirit and values. Guests experienced not only the aesthetic appeal of the brand but also its strong social and ethical stance.
Such gatherings are incredibly important for building stronger connections with our audience and promoting AMALYS’s journey in Azerbaijan to a wider community.
On June 28, the UNEC graduation ceremony was held at “Baku Crystal Hall” with the participation of more than 17,000 students, parents, and teachers.
The official part of the event took place from 18:00 to 19:30, with speeches delivered by UNEC Rector Adalat Muradov, Azerbaijan’s Minister of Agriculture Majnun Mammadov, and faculty members.
The entertainment segment began at 19:30 and continued until 23:00, featuring performances by well-known celebrities and popular singers.
G-SHOCK was one of the event sponsors. Our sponsorship package was valued at $3,500. Sponsors and organizers were specially acknowledged from the stage.
The G-SHOCK booth attracted significant interest. G-SHOCK logos were displayed throughout the venue. The best graduates of the year were awarded G-SHOCK watches.
On June 27, a graduation ceremony for Baku State University (BSU) was held at the National Gymnastics Arena, attended by over 6,000 students and faculty members.
The official part of the event took place from 5:00 PM to 7:00 PM, featuring speeches by Minister of Youth and Sports Farid Gayibov, BSU Rector Elchin Babayev, President of Tsukuba University Kyosuke Nagata, and faculty members.
The entertainment segment began at 7:00 PM and continued until 11:30 PM, with performances by various celebrities and renowned artists.
G-SHOCK was one of the event's sponsors. Special acknowledgments were given to sponsors and organizers from the stage. The G-SHOCK booth attracted significant interest, and the brand's logos were prominently displayed throughout the arena. The most successful graduates were awarded G-SHOCK watches.
From June 24 to 26, the Partners and Business Exhibition for local companies was held at Baku Expo Center. Nearly 250 companies and over 30,000 visitors participated in the exhibition.
Deputy of the National Assembly Tahir Mirkişili, Deputy Minister of Economy Sahib Məmmədov, Deputy Minister of Labor and Social Protection of the Population Anar Əliyev, Chairman of the Board of SME Development Agency Orkhan Məmmədov, and CEO of Marsol Group Tural Mustafayev spoke about the importance of the exhibition for local companies and entrepreneurs.
During this three-day event, more than 150 Azerbaijani companies from various sectors, including food industry, ICT, education, logistics, textile, and others, came together to showcase their products and services. We signed contracts and placed orders with several companies.
Our booths attracted special attention from watch enthusiasts. Visitors not only got acquainted with our stand but also stayed informed about the brand’s latest innovations.
On June 1-2, the country’s largest gaming event, GAME SUMMIT, took place.
The festival lasted for two days and attracted great interest from everyone, including media organizations. It was attended by prominent figures as well as a large number of bloggers. The event captured the special attention of youth and gaming enthusiasts and sparked widespread interest.
The festival welcomed over 20,000 visitors and featured VR, AI technology, cosplay, K-Pop, tabletop games, and musical performances.
Additionally, the CASIO booth drew special attention from guests. They took photos at the new stand and asked questions. CASIO fans also made sure to purchase the new CASIO watches.
On February 21, 2024, we had the honor of participating in the reception celebrating the birthday of Emperor Naruhito of Japan, held at the Grand Ballroom of the Baku Flame Towers. The event, organized by the Embassy of Japan in Azerbaijan, gathered over 500 attendees.
The reception commenced with the national anthems of both Japan and Azerbaijan, followed by a speech from Japan's Ambassador Extraordinary and Plenipotentiary to Azerbaijan, Katsuya Watanabe. Deputy Foreign Minister of Azerbaijan, Elnur Mammadov, also addressed the audience, highlighting the strong diplomatic ties between the two nations.
The event was attended by members of the diplomatic corps accredited in Azerbaijan, various government officials, and representatives from different sectors. Following the official segment, guests were treated to cultural performances showcasing traditional Japanese martial arts, including karate, judo, aikido, and kendo. These demonstrations provided insight into Japan's rich cultural heritage.
Our participation in this esteemed event underscores our commitment to fostering cultural exchange and strengthening the bonds between our nations.
On October 25, a competition was held jointly organized by UNEC's Digital Volunteers Organization and Student Scientific Society, with participation from 11 faculties. The questions were mainly related to Azerbaijani history.
The "Brain Ring" competition, consisting of 3 stages and followed with great interest and excitement by participants, featured a final between the "Cəbrayıl" team from UNEC SABAH and the "Laçın" team from the Faculty of Finance and Accounting. The Faculty of Finance and Accounting won the final. The SABAH faculty took second place, while the "Ağdam" team from the Faculty of Business and Management secured third place.
At the end, winners were awarded diplomas, trophies, and gifts from G-SHOCK.
On June 23, Baku State University (BSU) students held their "Graduation Day."
The event was attended by the Minister of Youth and Sports Farid Gayibov, BSU Rector Elchin Babayev, and several other officials. Rector Elchin Babayev congratulated the graduates and wished them success in their future endeavors: "On behalf of the BSU family, I sincerely congratulate each of you on the most memorable day of your student life — 'Graduation Day!'"
At the same time, students who achieved high academic results were awarded certificates and CASIO G-SHOCK watches.
It is worth noting that over 5,000 students graduated from Baku State University during the 2022-2023 academic year.
On June 19, UNEC celebrated its 93rd anniversary. On this occasion, “UNEC Day” was marked at Azerbaijan State University of Economics. At the event, Associate Professor Shaig Asgarov, Vice-Rector for Administrative and Organizational Affairs, congratulated the faculty, students, and staff on behalf of the university leadership and wished them success in their activities.
Following this, teachers, staff, and students who have actively contributed to UNEC’s life were awarded certificates of appreciation, and gifts from the CASIO G-SHOCK brand were presented to employees distinguished in the university’s social and public life.
The event continued with artistic performances by members of the Creativity Center’s Dance and Vocal groups. The UNEC community joyfully celebrated their 93rd anniversary with great enthusiasm.
On June 17, 2023, a graduation day was held at Sea Breeze Event Hall with the graduates of Azerbaijan’s most prestigious university.
With 310 graduates attending, G-SHOCK was present with a special stand and gifts. We held a contest to find a winner for a G-SHOCK watch, and one of the female students won the prize!
Famous artists were also invited to the event, including Glass Music Band, Djax AZ, Merryband group, and others.
As part of the local companies’ promotional exhibition themed “Heydar Aliyev and Azerbaijani Entrepreneurship,” panel discussions were held on investment opportunities in the liberated territories and the digitalization of business.
The exhibition, held from June 8 to 10, showcased products and services from nearly 200 local companies operating in industries such as manufacturing, agriculture, food, ICT, education, construction, logistics, textile, and more. Over the course of three days, the exhibition was visited by 26,000 people.
Like last year, the G-SHOCK stand attracted great interest. Our cooperation with several companies participating in the exhibition is ongoing, and we have established several new partnerships this year as well.
On February 23, 2023, we attended the reception held at Fairmont Baku, Grand Ballroom, celebrating the Japanese Emperor’s birthday. The event was attended by over 400 people.
Minister of Ecology and Natural Resources Mukhtar Babayev and Japan’s Ambassador to Azerbaijan Junichi Wada showed special interest in our stand, got acquainted with the new G-SHOCK products, and shared their impressions of the brand. Speeches were also made regarding diplomatic relations between Japan and Azerbaijan.
Azerbaijani actor, showman, publisher, and Honored Artist of Azerbaijan Bahram Bagirzade was also among the guests and showed great interest in our watches.
After the official part of the event, Japan’s KUNI-KEN rock band performed shamisen music.
On December 11, the FIFA 2023 Cyber Tournament was held at La Liga Game Center, with 150 cyber football players participating.
Participants received a 20% discount coupon and various gifts with purchase (GWP) from G-SHOCK. The winners were awarded cash prizes from G-SHOCK.
On July 31, 2022, the CEUS Rap Battle Ring was held at Stay High Restobar with the support of G-SHOCK.
G-SHOCK and rap music enthusiasts were invited to the event. A showcase featuring G-SHOCK’s new collection was also presented.
Discount coupons were given to participants and guests. After 6 rounds, the winners were awarded G-SHOCK gifts.
On December 24, 2022, a New Year event was held for G-SHOCK fan club members at CAGE Lounge. The venue featured banners and brand logos, as well as a display showcasing new releases and bestsellers. At the end, a contest was held among the participants, and the winners were awarded G-SHOCK watches.
The official part of the event, held from 5:00 PM to 7:00 PM, featured speeches by Youth and Sports Minister Farid Gayibov, Education Minister Emin Amrullayev, member of Baku State University's Board of Trustees Bakhtiyar Aslanbeyli, and faculty members.
The entertainment segment started at 7:00 PM and lasted until 11:30 PM. Many celebrities were invited, and well-known performers delivered exciting shows.
G-SHOCK was one of the event sponsors. The G-SHOCK booth attracted great attention, and the logos were displayed prominently around the arena. At the end of the event, the best graduates of the year were awarded G-SHOCK watches.
From June 16 to 18, the “Partners and Business” Baku 2022 exhibition of local companies was held at Baku Crystal Hall. The event hosted nearly 200 companies and over 23,000 visitors.
In addition to the exhibition, a three-day conference took place in the conference hall, attended by around 2,000 entrepreneurs and government officials.
The G-SHOCK booth attracted great interest. Our cooperation with several companies from the event is still ongoing.
On March 19, 2021, a meeting with soldiers of the Border Troops was held in the Qubadli district. At the event, Azerbaijani border guards were congratulated on the opening of the new military unit and on the occasion of the Novruz holiday.
At the end of the event, a ceremony was held to award the servicemen.
An event was held at Baku State University in honor of “Azerbaijan Youth Day.” Students, faculty, alumni, media representatives, and various news portals participated.
The rector and vice-rector delivered congratulatory speeches for the youth. Various competitions were held among the attendees, and outstanding students, as well as participants, were awarded CASIO watches as prizes.
On January 16th, we held an event with graduates of ADA (Azerbaijan Diplomatic Academy), one of Azerbaijan's most prestigious universities, at the unique venue "The Orange Grove" located in the center of Baku.
The event featured two famous artists from Turkey: DJ Deeperise and rapper Burry Soprano. The concert was hosted by the well-known and uniquely styled MC Mario.
Roll-ups displaying G-SHOCK watch models were set up on both sides of the stage. Additionally, two showcases featuring G-SHOCK’s new releases and bestsellers, along with a branded wall, were installed. Together, these created an original photo zone that attracted guests’ attention.
Various shows, performances, and contests were also held for the guests.
On December 25, a special New Year event named THE BRONX took place, bringing together all members of the G-SHOCK fan club as well as representatives of rap culture. Due to COVID restrictions, attendance was limited to 250 people. The crowd consisted of young people passionate about rap, hip-hop, and an active lifestyle.
One of the hosts and participants was REMO, a well-known figure in Azerbaijani rap culture.
At the club entrance, guests were warmly welcomed by a G-SHOCK team member. A roll-up banner was displayed, and all attendees received updated GWP materials including pens, keychains, thermoses, mugs, catalogs, postcards, and more. Inside the main hall, next to the stage, a display case showcased the latest G-SHOCK products, adding a special highlight to the event.
YARAT is a non-profit art organization founded in 2011 in Baku by renowned artist Aida Mahmudova.
Every year, YARAT runs several major projects that allow young artists to participate in workshops and daily studio practices. One of these projects is CAVAN, organized in partnership with G-SHOCK, and hosted at one of the largest exhibition museums. The aim of CAVAN is to discover and support talented youth interested in contemporary culture and art. The project also includes master classes in dance and street art.
On the festival’s second day, “All Styles” and “Victory” battles, as well as a “Breakdance” contemporary dance tournament, were held. G-SHOCK set up a photo zone and presented its latest innovations. We also gifted guests with 200 coupons offering a 20% discount at G-SHOCK CASIO STORE locations.
A special highlight was the "crash test" demonstration: after submerging the watch in water, freezing it, and then smashing it with a hammer, the G-SHOCK continued working flawlessly, leaving guests amazed at its strength and durability!
On November 5, G-SHOCK participated in an event at Baku State University dedicated to Azerbaijan’s Victory Day on November 8. The event was attended by university professors, students, deans, the rector and vice-rector of BDU, as well as war veterans.
A roll-up featuring the CASIO logo was set up, and a fan zone for G-SHOCK enthusiasts was created.
At the end of the event, G-SHOCK wristwatches were presented to BDU graduates and war veterans in honor of Victory Day on November 8.
On June 29, 2021, Baku State University (BSU) held a “Graduation Day” event. The event was organized outdoors with a limited number of graduates attending, strictly following quarantine rules.
G-SHOCK participated in the event and presented gifts to students who graduated with high honors.
Before the screening, guests invited to the event were offered whiskey, cocktails, burgers, and energy drinks. After dancing to the DJ’s music, they took photos with the movie poster. Following the party, which lasted about an hour, the film was shown. Among the guests were well-known models and bloggers.
Maşın Show is the highest-rated reality show project in Azerbaijan.
The project features 18 participants. Each contestant is personally invited to the competition by the management of MGP company. According to the rules, the participant must not remove their hand from the car within the required time. Otherwise, they must leave the game.
In the 2019 Masquerade edition, G-SHOCK was one of the sponsors of this project. Participants were given detailed information about G-SHOCK watches. To demonstrate the watch’s durability to the fullest, a crash test was conducted together with them.
Visitors enjoyed performances by local graffiti artists, young rap performers, and various contests.
Two nominations were prepared: the first was the Best Line format, where participants had to perform the maximum number of clean and stylish tricks on specially designed skate obstacles within a limited time.
The second nomination followed the rules of the classic Game of Skate.
At the end, CASIO G-SHOCK stores gave discount coupons for any CASIO watch models to the audience.
Annually, for the members of G-SHOCK CASIO Fan Club hold meetings, where guests are given the opportunity to get acquainted with new products, learn more about the bestsellers, and also have a great time!
G-SHOCK Fan Club event which were held on July 23rd at La Kuku, which opened the meeting season after a strict quarantine regime.
There were free drinks, a buffet table, and discount coupons were distributed, which was valid in all 7 branches of G-SHOCK stores and, of course, watches were raffled off at the event. The participants, who took part in the quizzes had the opportunity to become the owners of the unkillable G-SHOCK, as well as to become a member of the Fan Club, which makes it possible to be invited to all the latest events.
The event featured the well-known host Kamran Razmovar, who organized various entertainment and show programs, gift contests, and introduced guests to the history and philosophy of G-SHOCK watches.
Also attending was Mr. Saido, CASIO’s regional manager from Japan, who expressed his high appreciation for G-SHOCK’s outstanding performance in Azerbaijan.
Among the guests were the official faces of the G-SHOCK brand in Azerbaijan:
- Eduard Məmmədov, known as the “Silver Wolf,” a 26-time world champion and 7-time European champion in kickboxing.
- Oksana Rasulova, Azerbaijan’s most charming actress and BABY-G ambassador, internationally recognized for her dance performances.
- Shahriyar Abilov, popular presenter and actor, and the face of the EDIFICE brand.
- Namig Jafarov, 4-time world and 7-time European champion in powerlifting.
- And Nadjiba, one of Azerbaijan’s most famous fashion bloggers.
This is the main slogan of Casio G-SHOCK brand. In order to unite all active, burning-hearted dancers, we, as official distributor, organize G-SHOCK DANCE BATTLE every year. Dancers, who are ready to accept the challenge and compete with other talented dancers will receive a lot of energy, and of course the prize in the form of unkillable G-SHOCK!
On August 9th we gathered our Fan Club line-up, as well as everyone interested. Discount coupons were distributed at the event, which was valid in all 7 branches of CASIO G-SHOCK, drinks, small gifts, as well as the incredible energy of the battle participants! The viewers had the opportunity to be convinced of the absolute toughness of G-SHOCK, having seen the crash test with their own eyes. A watch placed in an ice cube which was broken with a hammer, after which it continues to work with the same absolute toughness, without a single scratch.
The musical group H3 was invited to the event, which perfectly charged the audience and dancers. Throughout the event, graffiti was painted on the walls. An atmosphere of complete freedom and energy.
G-SHOCK DANCE BATTLE is an international dance tournament held annually in Japan, the USA, CIS countries, and many European nations.
One of the main goals of this event is to engage youth in dance and to help talented, promising dancers move from gyms to big stages.
The competition is held in two categories:
- Hip-Hop
- Break Dance
Participants are professional dancers judged by a panel, with top performers awarded significant cash prizes.
Special guest Eduard Məmmədov — a 26-time world and 7-time European kickboxing champion with numerous titles — was invited. CASIO’s regional manager Mr. Saido presented Eduard with a certificate of appreciation from the company’s director for his outstanding representation of the G-SHOCK brand and participation in CASIO’s advertising campaign.
